THE EXECUTION MAXIMIZER™: GETTING FROM VISION TO EXECUTION Every CEO has a vision for his or her company; that is the easy part! Few companies ever fail because there wasn’t a vision; they fail because they can’t execute the vision and get concrete business results. As someone once said, “Vision without execution is hallucination.” And as Jim Collins said in Built to Last, “Visionary companies are about 1% vision and 99% alignment,” so the secret isn’t having some unique or phenomenal vision. It is creating a vision, getting everyone to understand it and their role, and then executing like crazy. The Execution Maximizer™ is a proven, proprietary process that helps CEOs get from vision to execution and results.
The heart of the process is The Execution Roadmap© – Getting a company’s entire vision, from core values, purpose, mission, and BHAG (Big Hairy Audacious Goal) to SWOT (strengths, weaknesses, opportunities, and threats), to three-year focus areas to one-year initiatives to 90-day tactical priorities is a critical step toward alignment of the executive team and then the entire company. Too many companies spend two and three days each year in retreats to come up with grandiose strategic plans that far too often then gather dust on a bookshelf during the year. Every strategic plan must be dynamic, and there must be a way to translate all of the long-term visionary elements into practical bite-size pieces that an organization can accomplish in short bursts. The Execution Roadmap© captures everything from most strategic to very tactical on one page and provides a clear roadmap for executive team leadership.